Words like brand activation, guerilla marketing, and experiential marketing get thrown around a lot when a brand uses original and exciting techniques to get its product out into the hands of future super fans, but there's rarely any kind of distinction between these terms. Because each brand has a unique audience and is shooting for individualized goals, personalize your brand activation to reach yours in a creative way.
Whether your brand is releasing a new line that could use some extra hype, needs a little TLC to get some more recognition, or is just starting out, a brand activation campaign is a great way to get the ball rolling in the right direction.
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